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Join Tony Robbins For

UNLEASH THE POWER WITHIN

UNLEASH THE POWER WITHIN

LIVE FrOM BIRMINGHAM, UK | JULY 20-23, 2023

Don't miss Tony's first international, in-person & virtual UPW event in three years!

Is UPW right for you?

Call us at 1-800-379-2042 or schedule a time that works best for you.

“Someday” is now. 
Claim the life you were made for.  

We've all done it – we’ve told ourselves that someday

  • We’ll heal the relationship...
  • Lose the weight... 
  • Start our dream business… 
  • ​Find our soul mate... 
We wait for the “right time” and let our circumstances determine our future. 

But the truth is achieving your biggest goals has nothing to do with your circumstances... 

And it has everything to do with your standards. 

Isn’t it time to raise your standards and make your dreams and future a MUST? 

It’s time to become the person who is hungry for an extraordinary life – it’s time to grow into the person who makes success and growth a priority. 

What If Everything Could Change in Four Days?

To-do lists. Processes. Checked off calendar boxes.  

The inability to distinguish one day from the next... 

This is autopilot – and you’re coasting.  

You might wonder, “how did I get here?” or “This isn’t what I expected life to be like.”  

Yet day after day, you do it again, stuck in the hamster wheel of fulfilling expectations from other people – and ignoring your inner pleading for more. 

You already know what to do about it... 

And it’s not that you can’t do it – it’s that you’re stuck wondering “how?” 

The truth is within you and it’s time to make a life-changing decision.  

Everything we do in life is to avoid pain and gain pleasure... 
And the decision you face is this: 

01

Do you want the pleasure of being comfortable enough today, coasting along on autopilot?
OR

02

The continued pain of waking up with regret because you’re not living up to your standards and ultimately missing out on the life you desire? 
Stop sleepwalking through your choices and start shaping the direction of your life.. 
Because complacency breeds contempt when we settle instead of strive.  

You came here because you know there is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.

You must confront the challenges you’ve been afraid of before and wake up the parts of you that insist on an extraordinary life for yourself and for others.  

The truth is life is messy, complex and perplexing... 

But with the drive to take action and the choice to experience it wholly...  

You can change anything in your life and immerse yourself in its beauty. 

WHAT IF EVERYTHING COULD CHANGE IN FOUR DAYS?

To-do lists. Processes. Checked off calendar boxes.  

The inability to distinguish one day from the next... 

This is autopilot – and you’re coasting.  

You might wonder, “how did I get here?” or “This isn’t what I expected life to be like.”  

Yet day after day, you do it again, stuck in the hamster wheel of fulfilling expectations from other people – and ignoring your inner pleading for more. 

You already know what to do about it... 

And it’s not that you can’t do it – it’s that you’re stuck wondering “how?” 

The truth is within you and it’s time to make a life-changing decision.  

Everything we do in life is to avoid pain and gain pleasure... 
And the decision you face is this:  

01

Do you want the pleasure of being comfortable enough today, coasting along on autopilot?  
OR 

02

The continued pain of waking up with regret because you’re not living up to your standards and ultimately missing out on the life you desire? 
Stop sleepwalking through your choices and become an active participant in the direction of your life... 
Because complacency breeds contempt when we settle instead of strive.  

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality... 

But you must confront the challenges you’ve been afraid of before and wake up the parts of you that insist on an extraordinary life for yourself and for others.  

The truth is life is messy, complex and perplexing... 

But with the drive to take action and the choice to experience it wholly...  

You can change anything in your life and immerse yourself in its beauty. 

It's time to Make thE change For good

Claim the life you were really made for at Unleash the Power Within.  

With more than 45 years of proven results that have created lasting change in millions of people around the world, Unleash the Power Within will help you reach your full potential. 

You’ll discover your power to break through any limitation, overcome any challenge and create the quality of life you desire in just 4 days instead of decades. 

And it isn’t some empty “pump-up" or “positive thinking.”  

It’s a scientific way to completely rewire your nervous system for lasting results

And if you’re thinking, “this isn’t for me”... guess what?  

It doesn’t matter what life stage you’re in right now, whether you’re a single mother, a new grandparent, a business owner, a college student...  

Unleash the Power Within is an emotional, human experience designed to satiate your hunger for results when you gain the tools, strategies and psychology to achieve beyond your wildest imagination – no matter WHO you are.  

Because today we are starving for a journey bigger than ourselves, and this is the beginning of your path. 

  • Are you ready to say, “enough is enough?”  
  • Are you compelled to awaken to your personal power? 
  • ​Are you ready to turn decades of progress into DAYS? 
Then it’s time to find out what you’re capable of at Unleash the Power Within. 

SCIENTIFIC RESEARCH FROM STANFORD UNIVERSITY

Results of a study by researchers from the Snyder Lab of Genetics at Stanford University  show that those who attend Unleash the Power Within experience lasting results including:

159%

159%

increase in hormones known to boost learning

...with 100% retention 30 days later!

38%

38%

decrease in anxiety

...at a time when non-event participants showed a 28% increase in anxiety. That’s a 66% differential! 

300%

300%

improvement in cognitive ability

... to retrain beliefs and attitudes, reprioritize need states, and increase intrinsic motivation and fulfillment – a result sustained 30 days later!

139%

139%

increase in testosterone to cortisol ratio

...known as an index of readiness to perform and is reflective of a signature biochemical marker of achievement.
At a time when we’re facing division, recession, uncertainty and more... we all need these results more than ever before.

Most people will allow these negative forces to control their lives – but Unleash the Power Within is your secret weapon for rising above them and creating the future you desire no matter what. 

CRISIS IS JUST OPPORTUNITY IN DISGUISE -HOW WILL YOU SHOW UP? 

The path to success is to take massive, determined action. You cannot wish yourself to success or take the “ordinary” path if you want to lead an extraordinary life. You have the opportunity right now to take massive action that will radically transform your life by enrolling in Unleash the Power Within.
Right now, you're being called to take control of your life in a whole new way – a way that will change everything. As we enter a new winter, you have the opportunity to decide: Who will you choose to be? What will you contribute? How will you impact the world – your community, your family, yourself?

And how will you step up to be a leader when the world needs it most?

Step up to discover your unlimited potential today – enroll in Unleash the Power Within and join me to claim the life you were made for.

Live With Passion, 

At Unleash the Power Within You Will:

DAY 1

BREAKTHROUGH

Turn fear into POWER on Day 1 when you destroy limiting beliefs and gain the capabilities to create an extraordinary quality of life. 

DAY 2

MOMENTUM

Close the gaps in your life by getting laser-focused on what you truly value. Then master Tony’s ultimate success formula to gain momentum, change your approach and achieve your most important outcomes.   

DAY 3

TRANSFORMATION 

Gain the tools for sustainable success by getting focused, closing the gaps and following through. Experience Tony’s full transformation process to reclaim your true identity and overcome your greatest fears to create a compelling vision for what you really want. 

DAY 4

IDENTITY 

Reclaim your passion for life and unleash your full power when you experience the science of Tony Robbins by hardwiring your new beliefs and values into your nervous system and committing to living life on your terms – not someone else’s.  

Eliminate your fears

When you attend Unleash the Power Within, you’ll spend the first day blasting through your limiting beliefs – everything that has held you back from creating the life you want. You will destroy the voice inside that says:

"I can't"

"I DON'T HAVE TIME"

"I'M NOT GOOD ENOUGH"

...or any of the other lies we tell ourselves.  
And at the end of the day you’re going to lock in your new empowered state by doing something that for most people is UNIMAGINABLE.
Virtual attendees will break a board with their bare hands. Those attending in-person will BECOME A FIREWALKER. We’re serious. 
When you complete the board break or fire walk with Tony, you’ll create a new level of understanding for how much you’re capable of – what you can do if only you get out of your own way. It’s a profound experience that Tony spends hours training you to safely complete. The fire walk is a defining moment – a line in the sand where you can no longer go back to the stories about who you were before... you’re a firewalker now! 

Eliminate your fears

When you attend Unleash the Power Within, you’ll spend the first day blasting through your limiting beliefs – everything that has held you back from creating the life you want. You will destroy the voice inside that says:

"I can't"

"I DON'T HAVE TIME"

"I'M NOT GOOD ENOUGH"

...or any of the other lies we tell ourselves.  
And at the end of the day you’re going to lock in your new empowered state by doing something that for most people is unimaginable.
Virtual attendees will break a board with their bare hands. Those attending in-person will BECOME A FIREWALKER. We’re serious. 
When you complete the board break or fire walk with Tony, you’ll create a new level of understanding for how much you’re capable of – what you can do if only you get out of your own way. It’s a profound experience that Tony spends hours training you to safely complete. The fire walk is a defining moment – a line in the sand where you can no longer go back to the stories about who you were before... you’re a firewalker now! 

The tools, strategy and psychology that will change you...  

The tools, strategy and psychology 
that will change you...  

01

01

Identify and destroy the 
invisible enemy

Break the controlling, destructive patterns that prevent you from living life on your terms and destroy any obstacle on your path to success.  

02

02

MASTER TONY’S ULTIMATE SUCCESS FORMULA

In business or in life there is a clear and easy way to achieve success in closing a sale or achieving your greatest goal. 

03

03

ELIMINATE STRESS AND OVERWHELM

Align your daily actions with your life’s purpose by creating a vision of what you really want and why by ditching your daily to-do list to create tasks around your most important outcomes.  

04

04

CREATE UNLIMITED NATURAL ENERGY

Put your body in a state of peak performance by training yourself from a cellular level to give more, be more, do more and serve more. 

05

05

OVERCOME THAT "STUCK" FEELING FOR GOOD

Change your story – change your life. Learn how to radically transform your mindset in seconds to step out of despair and complacency and step into a position of physical and mental power.  

06

06

MAKE SUCCESS A HABIT

Harness the power of momentum mentally and physically to push the limits of your success toward unstoppable growth. The best athletes, executives, and entrepreneurs in the world all have this in common!  

The Proven Path to Getting Everything You Want, Taught by the #1 Life Strategist in the World

TONY ROBBINS

#1 NY Times Bestselling Author, Entrepreneur, Philanthropist and the Worlds #1 Life & Business Strategist

Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 life and business strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events.  

He’s a leader called upon by leaders and has worked with four US presidents, top entertainers from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes including Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. 

Tony’s transformative live events have drawn millions of participants to step up in their businesses, careers and personal lives. Unleash the Power Within has drawn in millions with record-breaking attendance – and his virtual events have drawn crowds of more than 30,000 people from 195 countries. 

 meet the masters

JOSEPH MCCLENDON III

Author & Founder of The Neuroencoding Institute

Joseph is a Doctor of Neuropsychology and one of the most sought after Ultimate Performance Specialists in the industry. His unique brand of Tell, Show, Do teaching and coaching creates rapid personal change that effectively moves people to take more consistent action and go Further Faster with their personal and business achievements. 

Jamie Kern Lima

First female CEO of L'Oréal, self-made entrepreneur, former Denny’s waitress

Jamie Kern Lima is the self-made Co-founder of IT Cosmetics, a company she started in her living room and sold to L’Oreal for $1.2 Billion, becoming the first female CEO in L’Oreal’s 100+ year history. Jamie’s on the Forbes Richest Self-Made Women List, is an active investor in more than 15 companies, and is most passionate about philanthropy, and inspiring, elevating and empowering women and entrepreneurs!

Siri Lindley

Triathlon coach, former #1 professional triathlete, nonprofit founder

Siri Lindley is a 2X world champion triathlete, winner of twelve ITU World Cup races, an inspirational, energetic life coach and one of Tony Robbins’ 10 favorite motivational speakers. She empowers audiences to strive for peak performance, and to work through and ultimately conquer the demons of fear and self-doubt. Whatever she does, Siri pours herself into the people around her and changes lives for the better, and her results can be seen all around the world.

IMAGINE Your Life 

UNLEASHED

  • Take a moment and dare to envision the life of your dreams: What does it look like?
  • ​More free time to spend with your family and loved ones?
  • ​Crushing that "I don't have it in me today" feeling for good and tapping into unlimited energy?
  • ​The feeling of purpose and less stress in your day-to-day life?
  • A healthier lifestyle and the body you’ve always dreamed of?
  • Ultimate financial freedom and the ability to give back?​​

What does it look like? What does it FEEL like?

Unleash the Power Within is the program to get you there – and beyond. Regardless of what your ideal life looks like, you will master the psychological skills to make it REAL....

To create the life you desire and the life you deserve. 

"Your past does not equal your future."

—Tony Robbins

“IF YOU CAN’T DO SOMETHING, YOU MUST DO IT.”

—Tony Robbins

"THERE'S ALWAYS A WAY TO TURN THINGS AROUND
. . . IF I'M COMMITTED."

—Tony Robbins

“FOCUS ON WHAT YOU WANT, NOT WHAT YOU’RE AFRAID OF.”

—Tony Robbins

"Your past does not equal your future."

—Tony Robbins

“If you CAN’T do something, you MUST do it.”

—Tony Robbins

"There's always a way to turn things around
. . . if I'm committed."

—Tony Robbins

“Focus on what you want, not what you’re afraid of.”

—Tony Robbins

Take a look at what these UPW grads are saying

 I knew I would have to participate during UPW, but I didn't realize how much energy was required. But once I got there... It was awesome.
Gerard Butler - Actor
 I feel like a 20-foot giant who has awoken, ready to tear through anything in my way. I'm going to take that focus from UPW and apply it to everything in my life!
Maria Menounos - Actress
 Tony Robbins' Unleash The Power Within gives you the ability to change your behavior and ultimately, change your destiny for life.
Dan Gogliotti - Chiropractor

UNLEASH the POWER WITHIN

Where the impossible is possible 

In-person Or Virtual

VIRTUAL

Join UPW Birmingham Live From The Comfort Of Your Home 

Say YES Today & Get Everything Below

  • Virtual Ticket for UPW Birmingham | July 20-23, 2023
Experience total transformation and full immersion with virtual front row seat to Tony’s legendary 4-day event, July 20-23, 2023.  
Streamed LIVE as Tony takes the stage in Birmingham, United Kingdom, you’ll gain the exact tools, strategies and psychology to master your next level of success & unleash your full potential in this unpredictable world. Your event will begin each day at approximately 10AM BST | 5AM ET | 2AM PT ($695 value).  
PLEASE NOTE: This event is intended to be enjoyed live, in real time. Therefore, there will not be any recordings provided during or post event.
  • Beautiful State Training
Get a head start with two skills you must master to live an extraordinary life, truly end suffering in your life and achieve what most people would call “impossible” in this day-long training! When you live life in a beautiful state, you can get clear on what’s holding you back, stop living life overwhelmed and finally take massive steps toward the life you desire. 
  • Pre-Event Power Prep
The first step to creating lasting change is getting clarity on where you want to go. Your Power Prep activity helps identify where you are now and where you want to go. Tony and his team read these worksheets to tailor the event for your needs!  
  • Post-Event Implementation Training 
Keep your momentum high when your event ends using this 6-step system to create lasting change and build a life of total fulfillment on your terms.

PLUS When You Say Yes Today, get these bonuses!... ⇊

  • UPW Event Materials Box
Everything you need to immerse and transform at home, including the UPW Workbook and your board break supplies.* 
  • Exclusive Facebook Community 
Connect with a group of hungry and driven achievers ready to unleash their full potential just like you in your private event Facebook group. Snap a selfie with your event materials box when it arrives and share it with your peers in the group before UPW begins!  
  • 25 Meals Donated To Feeding America On Your Behalf!* 
Be a part of Tony’s mission to provide 1 billion meals by 2025 to hungry children and families in need. 

Total value: $1,944

JOIN TODAY FOR JUST 
$495!

Your event and materials will be provided in English. If you need to listen to Tony in another language through a translator, purchase your ticket here and then also sign up for translation here.

In Person

Join UPW Birmingham Live In Birmingham, UK

Say YES Today & Get Everything Below

  • In-Person Ticket for UPW Birmingham | July 20-23, 2023
Become a Firewalker at Tony’s legendary 4-day immersive event in Birmingham, UK July 20-23, 2023, and be in proximity to Tony as he takes the stage and shares the exact tools, strategies and psychology to master your next level of success & unleash your full potential in this unpredictable world.
  • Seating Just Behind the Energetic Epicenter of the Event 
Your VIP ticket level will allow you proximity to the stage. "Proximity is power." — Tony Robbins
  • Tony's 10-day Challenge
Create an extraordinary quality of life with this post-UPW training series designed to integrate and strengthen your breakthroughs and results.

PLUS When You Say Yes Today, get these bonuses!... ⇊

  • Event Materials
Receive your exclusive registration and event materials to enhance your UPW experience!  
  • Exclusive Facebook Community 
Connect with a group of hungry and driven achievers ready to unleash their full potential just like you in your private event Facebook group.
  • Power of Momentum Workshop
The virtual Power of Momentum workshop on August 19-20 combines the experience of outstanding peak performance and success experts. Stay on track with your life goals and focus your energy to achieve great results as you elevate the skills and techniques you have learned from Unleash the Power Within to a whole new level.  

TOTAL VALUE: $2,299

JOIN TODAY FOR JUST 
$995 + VAT*

*VAT (Value Added Tax) is a tax added to most products and services sold by VAT-registered businesses. 
The standard rate of VAT in the UK is 20%.

This ticket purchase is exclusively for english translation and event materials. If you are looking to play full out in an alternative language (French, German, Italian, Spanish, Hebrew, or Russian), purchase your In-Person ticket here and then email upw.uk@srglobal.com to set up translation.
*For each designated action made through December 31, 2023, Tony Robbins and his partners will contribute a minimum of 4 million meals to Feeding America. $1 helps provide at least 10 meals secured by Feeding America ® on behalf of local member food banks. 

ATTEND 100% RISK-FREE 

If you are unable to attend for any reason, you may have someone substitute for your participation in the program. Simply contact the Robbins Research International, Inc. (RRI) Customer Service Department at least 30 days prior to the event to transfer your enrollment at tonyrobbins.com/help. Previously transferred and complimentary tickets are not eligible. If you are unable to attend and do not wish to substitute someone, contact our Customer Service Department at tonyrobbins.com/help. We will convert your enrollment to a non-refundable UPW voucher which must be used within one year from your original UPW event date. Some restrictions apply. A complimentary enrollment is valid for the event date listed in the electronic confirmation only and is non-refundable/non-transferable. Once the event commences, customers seeking a refund will need to visit our RRI Customer Service booth during the Day 2 afternoon meal break at the event. Virtual attendees will need to visit the Customer Service Helpdesk during the Day 2 afternoon meal break at the event. Refunds are authorized at the event only. If you prefer, we will apply your tuition to any Robbins Research International, Inc. event, or send you a full refund. Once an SG is requested, access will be revoked and event materials taken when applicable. Complimentary enrollments are not eligible for refund. You may view our full terms and conditions below. 

IS UPW RIGHT FOR YOU?

Call us at 1-800-379-2042 or schedule a time that works best for you.

ATTEND 100% RISK-FREE 

If you are unable to attend for any reason, you may have someone substitute for your participation in the program. Call the Robbins Research International, Inc. (RRI) Customer Service Department at least 30 days prior to the event to transfer your enrollment. A $75 fee will apply. Previously transferred and complimentary tickets are not eligible. If you are unable to attend and do not wish to substitute, contact our Customer Service Department. We will convert your enrollment to a non-refundable UPW voucher which must be used within one year from your original UPW event date. Some restrictions apply. A complimentary enrollment is valid for the event date listed in the electronic confirmation only and is non-refundable/non-transferable. The Tony Robbins Coaching Bonus of the Behavioral Assessment is not available to complimentary event participants at any seating level. Once the event commences, customers seeking a refund will need to visit our RRI Customer Service booth during the Day 2 afternoon meal break at the event. Refunds are authorized at the event only. You must have attended the event up until the Day 2 afternoon meal break and request your refund at the Customer Service Desk during the Day 2 afternoon meal break. At your option, we will apply your tuition to any Robbins Research International, Inc. event, or send you a full refund. Simply turn in your workbook and name badge to a Tony Robbins Customer Service Representative at the Customer Service Desk. Complimentary enrollments are not eligible for refund. 
© 2023 Robbins Research International, Inc. All rights reserved.
9051 Mira Mesa Blvd P.O. Box 261229, San Diego, CA 92126

*For each designated action made through December 31, 2023, Tony Robbins and his partners will contribute a minimum of 4 million meals to Feeding America®. $1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.